WHO WE ARE
Reborn in Africa, powered by HTS Travel, is a London-based destination management company specialising exclusively in West & Central Africa. With over 15 years of expertise and deep on-the-ground partnerships across the region, we design deeply personal, expertly crafted heritage journeys for African-American travellers reconnecting with ancestral roots.
Your Africa Heritage Travel Partner
Why your clients will love us:
We understand the emotional significance of heritage travel
Every journey is tailor-made to honour their unique story
Our local knowledge and cultural sensitivity are unmatched
We handle every detail with the care and respect this journey deserves
Why you'll love working with us:
Seamless DMC support from enquiry to post-trip follow-up
Competitive commission structure and transparent pricing
Dedicated advisor support - you'll always have a direct contact
Marketing materials and sample itineraries to share with clients
We work behind the scenes so you shine with your clients
Our Approach
Our work is guided by a deep respect for history, lived experience, and the communities we engage with.
We are attentive to:
Narrative integrity and cultural accuracy
The balance between access and reverence
Avoiding surface-level or extractive storytelling
Working responsibly with local partners and communities
Heritage-led travel deserves care. We take that seriously.
What Sets Us Apart
Reborn in Africa sits at the intersection of cultural insight and practical delivery.
Partners choose to work with us because we offer:
Depth without pretence
Structure without rigidity
Cultural awareness without performance
Professional delivery grounded in lived understanding
We are not volume-driven, nor do we operate off-the-shelf programmes. Our work is shaped collaboratively and delivered with intention.
Engagement & Collaboration
We recognise that every partner operates differently.
Our collaboration models are flexible and may include:
Programme design and advisory support
White-label or behind-the-scenes delivery
Co-branded journeys
Cultural consultation for existing travel products
We are happy to explore what best supports your audience, objectives, and way of working. If you have questions or would like an informal conversation, please message us on +44 7780 281369, or email partnership@reborninafrica.com
A Conversation, Not A Pitch
If our approach resonates, we would welcome an initial conversation.
These discussions are exploratory and obligation-free, simply an opportunity to understand whether there is alignment, and how we might work together.
Get in touch
Our Team
Reborn in Africa is led by people who understand that heritage travel is not transactional, but personal. Each journey we design carries emotional weight, historical depth, and cultural responsibility. Our team brings together strategic oversight, partnership intelligence, and on-the-ground expertise across West and Central Africa to ensure every experience is handled with care and context.
From founder vision to country-level coordination, we operate as a connected network rather than a distant operator. Our Partnership Manager works closely with travel advisors and collaborators, while our Country Managers bring lived knowledge, trusted relationships, and operational precision within their respective destinations. This structure allows us to move thoughtfully and confidently across borders while maintaining cultural integrity at every stage.
Together, we are united by one principle: reconnection journeys deserve seriousness, sensitivity, and excellence in execution. Behind every itinerary is a team that understands what is at stake, and honours it accordingly.
Funmi Le Moign
Founder / Managing Director
Marian Diggens
Partnership Manager
Wole Lawrence
Country Manager - Nigeria & Ghana
Lizzy Mende
Country Manager - Senegal & Gambia
FAQs - Travel Professionals & Organisations
Who do you typically work with?
We work with travel advisors, tour operators, organisations, and group leaders whose audiences are interested in heritage-, culture-, and purpose-led travel. Our partners are based in the UK, the US, and internationally.
Do you work with US-based partners?
Yes. We regularly collaborate with US-based organisations and travel professionals, particularly those serving diaspora, cultural, faith-based, or special-interest audiences.
Are your programmes off-the-shelf or bespoke?
All programmes are designed in response to the specific needs, context, and audience of our partners. While we may draw from established themes or regions, every journey is shaped collaboratively.
Do you operate behind the scenes or as a named partner?
Both. Depending on the partnership, we can work in a white-label capacity, co-branded arrangement, or as a visible delivery partner.
What group sizes do you support?
Group sizes vary depending on destination, theme, and objectives. We typically support small to mid-sized groups and will advise on what works best for each programme.
What happens after an initial enquiry?
Initial conversations are exploratory and obligation-free. If there is alignment, we will discuss scope, timelines, and how best to work together.
How far in advance should we engage you?
We recommend engaging us as early as possible, particularly for group travel. This allows time for creative design, availability checks, scenario planning and alignment on expectations.
Are your journeys suitable for faith-based or heritage groups?
Yes. Many of our partnerships involve faith-based, cultural, or heritage-focused organisations. We approach such programmes with sensitivity, respect, and careful contextual grounding.